We’ve all experienced that mouth-watering, intense desire for chocolate, or caffeine, or even fried chicken. You know, those strong food cravings that you just can’t ignore. Food cravings have hit us all at one time or another. And, the truth is food cravings for health foods, like fruits and veggies, are a rarity. So, why do food cravings occur? Or, more importantly, do you know how to kick food cravings when they hit? Turns out, it takes more than willpower and self-discipline to kick food cravings to the curb.